Tell us about your family. How many Kids?
As a kid growing up in England, my dream was to move to Australia and live by the beach.
Now I live in Mount Martha with my husband and our two kids, Archie (8) and Skye (5), and we can see the ocean from our garden.
It’s still not lost on me that I somehow ended up living the dream.
What was the biggest adjustment for you when you became a mum?
I’m someone who operates at 100 miles an hour, mentally multitasking, juggling ideas and constantly thinking ahead.
I really struggled with the presence, slowing down and surrender that a small human demands.
How do you manage the juggle when it comes to trying to do it all?
My key to survival is letting go of the stuff that isn’t important, like having a perfectly tidy house, and remembering to be kind to myself.
If I can end the day feeling like I did my best, that’s enough.
What is the best thing about being a mum?
It’s the purest love and joy I’ve ever experienced.
It’s not polished. It’s raw, primal and occasionally a bit unhinged.
What has been the biggest challenge?
The constant worry.
The patience required when someone yells “Mum!” for the 645th time that day.
And the endless quest to pack lunchboxes that my kids will actually eat.
What surprised you most when becoming a mum?
The mental load mums carry.
It’s wild.
Relentless, invisible and completely underestimated.
Becoming a mum taught me that it’s actually women who run the world.
What do you wish you knew before becoming a mum?
I wish I’d known how much I’d love it and how much it would change me for the better.
I might have done it sooner and given myself more time to have more kids.
If you could go back, what would you tell yourself before becoming a mum?
Trust that it will all be okay.
It always is.
Do you have any tips or tricks to manage the day-to-day juggle?
Nope.
I’m winging it like everyone else.
I’m permanently running 12 minutes late and frequently overheard asking, “Has anyone seen my phone?”
How do you manage your time to fit in career, being a mum, relationship and time for you?
I live by the phrase: You can have it all, but you can’t have it all at once.
I think you can be brilliant at everything in bursts, but not brilliant at everything simultaneously.
Different seasons, and different days, require different priorities.
Who is in your village and you couldn’t live without?
We don’t have family or grandparents nearby, and my husband and I both work full-time, so having a nanny since the kids were little has been the lynchpin holding everything together.
Alongside that, I have incredible mum friends and a strong school community, for which we’re forever grateful.
The 5 things in your bag you can’t leave home without?
- Rationale Beautiful Balm
- Spearmint chewing gum
- Hair bobble
- Sunglasses
- iPhone
Your favourite holiday spot is…
The Greek Islands.
I’ve visited Hydra, Mykonos, Corfu, Crete, Naxos and Zakynthos, and we’re heading back again in July.
Why do you love this place?
It’s like stepping back in time to a slower, more wholesome era.
The blue of the ocean and sky is dazzling, and there’s something about the calm, the nature and the complete detachment from busy life that I find irresistible.
What location is on the top of your wish-list to travel to next?
I’ve always wanted to visit Mexico.
Beaches, tacos and margaritas are basically holiday heaven to me.
What is your favourite brand and why?
I love a mix of investment staples and elevated basics.
I wear a lot of Anine Bing, Kivari and Assembly Label.
The trend you’re loving right now
I’m loving that jackets are doing the heavy lifting.
Give me an oversized blazer or a great coat and suddenly it looks like I have my life together.
The trend you can’t get on board with
Tabi split-toe shoes.
I’m sorry, but I simply cannot do the hoof aesthetic.
Your latest brand discovery
I’ve recently fallen in love with Elka Collective.
Their pieces feel elevated and polished while still being easy to wear in real life, which is exactly how I want my wardrobe to feel.
Where do you do most of your fashion shopping?
A combination of late-night online shopping and keeping it local on weekends.
What does a healthy lifestyle mean to you?
Increasingly, it means listening to my body and breaking old patterns of constantly pushing through.
Some days it’s as simple as getting outdoors, feeling the sunshine on my face, talking to people I love and eating three healthy meals.
What do you do to keep your body moving?
- Walk-and-talks with friends
- Coastal runs with my son
- Vinyasa yoga at my local studio
- Paddleboarding during summer
What are your top 5 tips for maintaining a healthy lifestyle?
- Keep habits simple and achievable.
- Prioritise mental health as much as physical health.
- Don’t skip meals.
- Make exercise social where possible.
- Prioritise sleep.
What are your non-negotiables when it comes to health and wellness
Sleep.
I am obsessed with sleep.
I love sleep.
Honestly, my happiest place is in bed by 8pm.
What does the word ‘balance’ mean to you?
Nothing.
I don’t agree with it.
I’ve never understood why society places so much emphasis on balance. You can be happy, healthy and successful without balance.
I think it’s a stupid and unrealistic ideal.
Tell us about what you’re working on right now.
Right now I’m building Done, a premium home hair colour brand designed specifically for grey regrowth.
The idea came from my own frustration with what I genuinely believe is one of the biggest burdens of modern beauty maintenance: getting your roots done.
Grey regrowth is relentless. It reappears every few weeks and, for so many women, becomes an endless cycle of salon appointments, scheduling gymnastics and trying to squeeze “self-care” into already overloaded lives.
I couldn’t believe women were still being forced to choose between cheap box dye or spending half a day at the salon every few weeks.
So we created a salon-grade root touch-up system that delivers 100% grey coverage in just 10 minutes.
That feels like the kind of efficiency modern women deserve.
I’m passionate about building brands that solve real-life problems, especially for busy women.
What is the biggest challenge?
Probably the emotional rollercoaster of building something from scratch again.
People see the exciting bits, launches, press and growth, but behind the scenes it’s mostly uncertainty, problem-solving and questioning your sanity at irregular intervals.
Building a brand requires enormous resilience because you have to believe in something long before the rest of the world catches up.
What is the best part?
My kids are now old enough to watch me really have a crack at something.
To see me take risks, back myself, fail sometimes, get back up and keep going.
There’s something really powerful about children seeing resilience and vulnerability in action.
I want my kids to grow up knowing you don’t need to be fearless to chase big dreams.
You just need to be willing to have a go.
Was it a big adjustment moving on from LVLY?
Huge.
LVLY was such a significant chapter of my life and identity.
When you build something from nothing, it becomes part business and part of who you are.
Selling the business was incredibly exciting, but spoiler alert: the money didn’t make me any happier or feel any more successful.
I realised the best bit was actually the building, the creating, the problem-solving and having a career with purpose.
It didn’t take me long to realise I wanted to start all over again.
You and Verity had such an incredible business partnership at LVLY. What made it work?
I think we’d be doing a disservice to other co-founders if we pretended it was all rainbows and unicorns.
There were definitely moments where we wanted to kill each other.
But underneath all of that was respect, trust and a shared commitment to the business.
Over time, we learned how to communicate properly, disagree productively and fight hard to overcome the kinds of challenges that end most co-founder relationships.
Once we stopped trying to do everything the same way and focused on what each of us was naturally great at, the business really thrived.
What advice would you give someone starting a business or chasing a career dream?
Take the leap before you feel ready and don’t wait for anyone’s permission.
If you’re starting a new business – know that it’s a learn-on-the-job situation, no one is fully qualified.
And I truly believe that if you’re feeling imposter syndrome it’s a sign you’re in exactly the right place – growth happens outside your comfort zone.
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