Where Ambition Meets Motherhood: The Evolution of a Modern Founder

The Bridal Journey founder Andie Towner on change, timing, and the realisation that everything unfolds exactly as it’s meant to.

Tell us about your family.

I live in Torquay with my husband and our two kids, Noa and Bowie. Life is full and busy and loud, but also incredibly grounding. They are the centre of everything for me.

What’s the part of being a mum that fills you up the most?

The small, honest moments. The cuddles, the chats, the way they light up over something simple. That is the part that stays with me.

What’s one thing that genuinely helps you stay afloat in the day-to-day juggle?

There is no perfect juggle. What helps me is creating boundaries that actually protect my head and my energy.

I don’t have emails on my phone. My mum supports me a lot and I am not shy about asking for help.

On my work days I go to the gym because that hour resets me completely. I do not have it all figured out, and I do not think anyone does. I just focus on what genuinely keeps me steady.

How do you carve out space for career, motherhood, love, friends — and still find a moment for you?

I stopped chasing balance. Some weeks I am mostly mum, some weeks I am mostly founder. I am ok with that now. I schedule what matters, I protect my time, and I don’t apologise for needing space to feel like myself.

Where do you find fashion that genuinely feels like you?

Minimal pieces that still feel intentional. Totême, St. Agni, Camilla and Marc. Clean lines, neutral tones, and clothes that make me feel put together with very little effort.

 

What does living a healthy, grounded life look like in your world?

Simplicity. Good food, early mornings, nature, people who make me laugh, and routines that support my energy rather than drain it.

How do you keep your body moving in a way that feels realistic and sustainable?

I train at Hot Temple three to four times a week and absolutely push myself. It’s a mix of spin, Pilates and strength, and it gives me everything I need physically and mentally. I love training hard, but I also choose movement that fits my mood.

What’s one non-negotiable that keeps your mind and body well?

Sleep. Everything shifts when I am well rested.

When you think of ‘balance’, what does that actually mean to you in real life?

Presence. Being where I am without trying to be in five roles at once. That is balance for me.

What does your morning routine look like, honestly?

School lunches, the usual chaos, then a quiet moment once everyone is out the door. I get a coffee with my mum every morning and then begin work. That pause before work is essential.

How do you wind down at night? What does your evening routine look like?

Our kids go to bed at 7 pm, not a minute earlier or later, and that structure gives my husband and me real time together. We make sure the house is clean and everything is done before they go down so that once they are asleep, the night becomes ours. We watch a show, catch up properly, and then I read before bed. I’m usually asleep by 10. That rhythm keeps me calm and centred.

What’s something about you that would genuinely surprise people?

Most people don’t know that I can water ski really well. The other thing that surprises people is my career path.

Before The Bridal Journey, I was a primary school teacher for almost five years and worked for the Cotton On Foundation, travelling to schools in Uganda and Thailand to help develop education programs.

And long before Instagram existed, I had a blog at university called Snob that was huge and had over a million hits a month. We were being invited to events and gifted things before the word “influencer” even existed.In a funny way, everything I’m doing now has circled back to where my passion always was. I also worked part time at Sass & Bide and Manning Cartell while studying, which taught me a lot about fashion and brand.

What’s a truth about yourself that took you years to finally admit?

That ambition and motherhood can coexist. Wanting more for myself does not take away from my love for my kids.

When do you feel most like the truest version of you?

When I am creating and in a flow. Whether it is creating a social post or TikTok, attending bridal week in NYC, or planning campaigns or building the next direction for The Bridal Journey. That is where I feel most aligned.

What’s a single moment that quietly shifted the direction of your life?

I couldn’t get a teaching job in Torquay. No one would hire me, which at the time felt devastating and completely disorienting. I remember feeling so lost because I thought teaching was the path I would be on forever.

But it pushed me back into my creative world and eventually led me to start The Bridal Journey. Looking back, it worked out exactly the way it was meant to.

Sometimes the closed doors are the ones that redirect you to where you actually belong.

 

What’s a mistake you’re genuinely grateful you made?

Hiring too quickly and not always hiring well. In the early days I trusted people too easily and assumed everyone had the same intentions that I did. I even worked with a mentor who I later realised didn’t have my best interests at heart.

Those experiences were painful at the time, but they taught me to be discerning, to slow down, and to protect the business I’m building. They shaped my leadership more than anything else.

I’m grateful for them now because they helped me grow a stronger instinct and clearer boundaries.

What’s one boundary that completely changed your life?

I don’t have a strict boundary like no work after a certain time, but I’ve learned to slow down during the day in small but meaningful ways. Taking a lunchtime spin class, actually sitting down to eat lunch, or stepping outside for a 15–20 minute walk with the dog. Those pauses have changed everything for me. They break the intensity of the day and keep me from running on empty. It’s not a perfect system, but it’s a boundary around my energy rather than my hours, and that has made the biggest difference.

What part of yourself do you judge the most, and why do you think you do?

Trying to take on more than I can realistically hold. I am learning to rest and let things breathe.

What’s something you pretend you don’t care about, but secretly do?

A clean house. If my space is calm, I am calm.

What’s something about you that people would never guess?

I am very intuitive and very spiritual. I trust timing deeply.

 

If you could live an entirely different life for a year, what would you choose?

I would love to rehaul my entire wardrobe and live as one of those fashion it-girl founders in New York. I imagine myself travelling constantly, going to shows, being surrounded by incredible creative people, and saying yes to everything. Basically, being twenty again and living life with no limits.

What’s something that still feels uncomfortable, but you’re pushing yourself to do anyway?

Being public-facing. I’ve always been uncomfortable with it. This year I spoke at Female Founders, hosted a podcast, and last year I gave a twenty-minute talk at Commonwealth Bank. I’ve even hosted events. I don’t love how I sound or look on camera and TikTok still makes me cringe, but I do it anyway because I know it would be a missed opportunity if I didn’t. Showing up is uncomfortable, but it’s also where all the growth has been.

What’s a version of yourself you’re trying to become?

A more relaxed and more decisive leader. Someone who backs herself fully and doesn’t overthink every move.

I’m trying to become the version of me who puts things out into the world without second-guessing, who is more relentless in her ambition but softer in her energy.

The kind of woman who leads with clarity, trusts her instincts, and isn’t afraid to take up space.

When you think about your younger self, what do you wish she knew?

I wish she knew that confidence comes later and that no one is paying as much attention as she thinks. Everyone is too busy worrying about themselves.

I spent so many years doubting everything I did, holding back, trying to make myself smaller. I wish she knew she could take up space, say what she thinks, try things, fail publicly, and it would all be fine.

Confidence isn’t something you start with. It’s something you build by doing the uncomfortable things anyway.

What’s the hardest part of motherhood for you to admit out loud?

The guilt. The constant feeling that I should be more present or doing more. I hate admitting how often I catch myself reaching for my phone at the park to answer an email or posting something for work on the weekend. Or how quickly I open my laptop in the morning to clear things before the day starts.

But the truth is, every mum I know feels some version of the same guilt. No matter what we are doing, we think we should be doing it better.

I’m learning to be kinder to myself and to trust that my kids feel loved even in the imperfect moments.

What’s a small joy that gets you through this season of life?

A glass of wine or a coffee with friends. Those small moments of connection reset me instantly. And dinner with my husband, even if it’s the simplest meal, always brings me back to myself. Those little pockets of calm make the whole season feel lighter.

What’s in your bag you can’t leave home without:

Alaïa Tote

My everyday bag is my black Alaïa. It fits everything without feeling bulky and makes me feel pulled together even on the messiest mornings.

Rhode Lip Balm in Rosé

I always have this in my bag. It is hydrating, flattering, and the one product that instantly makes me look more awake.

Aēsop Travel Oil

This lives in my bag. Between school drop-off, meetings and training, it keeps me feeling fresh and human.

Kosas Chemistry AHA Deodorant Spray

I use it as a top-up when I am running around all day. It is the most effective one I have found.

Bottega Sunglasses

These are my go-to. They make everything look cool and give me that slightly undone but still intentional founder energy. They also hide tired eyes better than anything else.

Black Silk Scrunchie

Always. My safety net for spin, Pilates or when the wheels fall off mid-afternoon.

If you could visit anywhere, buy anything, and do something just for you, what would they be?

I would visit New York. There’s something about the energy there that completely resets me and makes me dream bigger. I would buy a full new wardrobe. I love the idea of curating a version of myself that feels elevated and future-facing. And I would book a trip somewhere alone. Even just a few days. Time to think, walk, eat, breathe and come back feeling like the best version of myself.

What inspired you to start The Bridal Journey?

It began because I couldn’t find anything that spoke to me as a modern bride. Everything felt outdated or transactional, and nothing reflected the way women actually plan their weddings now. I wanted something fashion-led, editorial and real. I have always had a creative streak, from running my blog at university that reached over a million monthly hits to working in fashion and later teaching. Starting The Bridal Journey felt like all those experiences circling back. It was the first time I built something that felt completely aligned with who I am and how I see the world.

What has been the biggest challenge?

The biggest challenge has been learning how to scale the business while being a mum.

I had to shift from doing everything myself to actually leading, building systems, hiring well and protecting my time. There have been moments where the growth of the brand and the reality of motherhood have collided and forced me to rethink how I work.

It has been a steep learning curve, but it has also shaped me into a far stronger and more intentional founder.

 

Have you had any moments where you have wanted to give up? If so, what were they?

Yes. This year in particular pushed me to my limits. I went through a really challenging situation with a mentor where I realised halfway through that they didn’t have my best interests at heart.It shook my confidence and made me question my own judgment. On top of that, motherhood and the business were both demanding so much from me at the same time that I genuinely wondered if I could keep going.

Those moments were confronting, but they also forced me to rebuild trust in myself and become more discerning about who I allow into my world. It showed me that I can handle far more than I think, and that the hard seasons usually reveal the strongest parts of you.

When did you realise it was going to be a success, and what did you do to celebrate or acknowledge it?

I realised The Bridal Journey was going to be a success when the income finally reached a point where I could do it full time. It was the first moment I felt real financial validation for something I had built from nothing.

That shift made me understand the potential and gave me the confidence to back myself fully.

I did not celebrate in a big way. I took a quiet moment to acknowledge that I had created a real business and that it was strong enough to support my family and my future. It was a calm, grounding sense of pride rather than a champagne moment.

Have you had to make any changes to The Bridal Journey and how you operate since becoming a mum? How have you managed that?

Motherhood changed everything about the way I work. I get things done faster because I simply don’t have time to waste. My decision-making became sharper and more cut-throat because every hour matters now. I focus only on what actually drives the business forward and let go of anything that doesn’t. I became more structured, more efficient and far more intentional with my time.

I also had to learn to delegate, trust people and accept help, which was not natural for me in the beginning.

Slowing down during the day, taking small breaks and protecting my energy has become essential. It is still an ongoing balancing act, but being a mum has made me a stronger, clearer and more effective founder.

 

Can you share anything that’s coming up for The Bridal Journey?

We have a huge year ahead.We are partnering with Barcelona Bridal Week for the first time and heading back to New York Bridal Fashion Week twice, which will be our third year covering it on the ground. There is also the possibility of a major brand collaboration that would be a real milestone for The Bridal Journey. It feels like the business is stepping into a new chapter and the opportunities are growing with it.

Do you have any tips or advice for someone wanting to start a business?

Start before you feel ready and be prepared to work harder than you think. The idea is the easy part. Execution is what matters. Get incredibly clear on the problem you are solving and who you are solving it for. Everything else is noise.

You need discipline, not motivation. Make decisions quickly, learn fast and move on. Surround yourself with people who are smarter than you and do not be precious about feedback. And most importantly, back yourself fully. No one will believe in your vision until you show them why they should.

In her bag

Kosas Plump + Juicy Vegan Collagen Spray-On Serum

Bottega Veneta Classic aviator sunglasses

Maison Alaia Le Teckel Medium Bag In Padded Leather

Rhode peptide lip tint

Silk Scrunchie