By Alexandra Stone
In a world that asks women to be everything, all at once – stylish yet practical, soft yet strong, effortless yet intentional – Alexandra Stone is designing for the ones doing it all. Her label, Zandra Stone, has always leaned into functionality without ever compromising beauty, and her latest collection is no exception.
“This range is anchored around the modern woman,” Alexandra shares. “She’s constantly adapting, so her style needs to keep up with her. The collection is vibrant in colour yet classically functional, designed to work as hard as she does.”
The AW25 range plays with an earthy, grounded colour palette: mocha and sage provide the foundation, while soft pastel lavender makes a joyful, unexpected entrance. “Mocha felt really feminine and strong, while sage brought a sense of calm to the collection, it encapsulates the essence of the woman we’re speaking to, Alexandra explains. “Then lavender came in as the uplift, it’s a little surprising but balances the richness of mocha beautifully.” But it’s not just the colourways that make these pieces so wearable, it’s the fabrications, too. “They’re not fussy,” she says.
“You can live in them. That’s the point. They’re designed to move with you, not work against you. And everything in this palette mixes and matches so effortlessly, it complements your staples and layers beautifully.”
It’s the kind of collection that resonates especially with mums, who are constantly balancing school drop-offs with work calls and everything in between “These are pieces that can shift with your day,” Alexandra says. “You don’t have to think too hard, just throw it on, and it works.”
While she’s not one to push trends, Alexandra is seeing one shift on the horizon: “I don’t really encourage trends – if you love it, do it – but pastels are coming in hot for Spring/Summer ‘25/26,” she hints. And when it comes to style icons? It’s not about celebrity, but sensibility. “I’m always inspired by women who dress with intention but still have fun with it,” she says. “Someone who’s approachable at their core, but brings a twist of playfulness to their style – that’s unforgettable. Sienna Miller does it so well. And Alexa Chung? Always.”
The Zandra Stone woman isn’t trying to keep up, she’s moving at her own pace, on her own terms, in pieces that honour the complexity and ease of who she is. This collection? It’s fashion, yes. But it’s also function. And a reminder that the clothes we wear can empower us to take on whatever the day demands, without sacrificing the joy of looking good while we do it.
