Tell us about your family. How Many Kids?
I have three children — Poppy (10), Billy (8), and Raffy (4). They’re all completely different personalities, which keeps life loud, chaotic, and very real. They’re my anchor and the reason I do everything the way I do.
Adjusting to motherhood..
The biggest adjustment was realising that your life is never fully your own again — your time, energy, body, and emotions all belong to someone else first. Learning to accept that without losing myself took time.
How do you manage the juggle?
Some weeks I’m all in on work, other weeks I pull back and focus on the kids.
The best thing about motherhood?
The love. It’s grounding in a way nothing else is. No matter how hard a day is, being their safe place makes everything else feel smaller.
The biggest challenge?
The guilt. Feeling like you’re never quite giving enough — to your kids, your work, or yourself.
It’s taken years to learn that presence matters more than being perfect.
And I am still learning every day. Lots of tears some nights.
The biggest surprise?
How strong it made me. Motherhood forced me to find resilience I didn’t know I had. You learn to show up even when you’re exhausted, scared, or unsure.
What do you wish you knew before becoming a mum?
That it’s okay to ask for help, and that struggling doesn’t mean you’re failing. I wish I knew how normal it is to feel overwhelmed and still be a great mum.
Any advice to a new mum or soon-to-be-mum?
I’d tell myself to trust my instincts more and stop worrying about everyone else’s opinions. You know your children better than anyone — back yourself.
Any advice to manage the day-to-day juggle?
Structure saves me. I plan my weeks, time-block where I can, and keep mornings and evenings for the kids as much as possible.
How do you manage your time?
I don’t. This is a big thing I am trying to work on, but I feel like it’s impossible.
Who is in your village?
You can’t leave home without:
- AirPods
- Mecca Lip Liner
- Lip balm
- Carmen’s Protein Bar
- Choc Coconut Water (obsessed)
Your favourite holiday spot?
My favourite holiday spot is Uluwatu.
I stay around the Bingin Beach area, close to the beach, because it’s grounding but inspiring — quiet, raw and simple, with space to slow down and properly reset.
I first visited a few years ago, and it’s been my go-to ever since.
Why do you love this place?
Because Uluwatu slows everything down. It’s grounding, inspiring and gives me space to reset.
Next on the travel list?
Europe. I really want to head there this year and combine travel and work.
Your favourite brand and why?
RAEF The Label — haha.
The trend you’re loving right now
Elevated uniform dressing — strong basics, relaxed tailoring, neutral palettes, denim. Pieces that work hard and don’t date.
The trend you can’t get on board with
Overly logo-driven micro trends. If it only works for one season, it’s not for me.
What’s your latest brand discovery?
Saint Louve skincare. (Not fashion, sorry.)
Where do you do most of your fashion shopping?
Mostly online, directly from brands I trust. Although lately I’ve been enjoying the retail experience again. I do feel like it’s making a comeback.
A healthy lifestyle means…
It means feeling clear, energised, and capable — physically and mentally. Not perfection, just consistency that supports real life.
How do you keep your body moving?
Walking, a little bit of running, staying active with my kids, and moving whenever I can fit it in. I keep it simple and sustainable rather than rigid. I’m hoping to start Pilates this year.
Your top tips for living a healthy lifestyle?
- Don’t overcomplicate it — I get overwhelmed if I do.
- Move your body daily, even lightly — a big goal for me this year.
- Prioritise sleep where possible — my sleep is shocking so I’m working on this.
- Eat well most of the time, not all of the time.
- Give yourself grace — consistency matters more than intensity.
Do you have any non-negotiables?
Sleep, hydration, daily movement, and protecting my mental space. If my head isn’t right, nothing else works.
What does “balance” mean to you?
Balance isn’t equal — it’s responsive. Some days work needs more, other days family or rest does.
Balance is knowing when to adjust without guilt.
(Working on this all the time.)
What led or inspired you to start RAEF The Label?
I started RAEF The Label because I wanted clothing that made everyday life feel easier — pieces that felt elevated but were actually wearable. I couldn’t find basics that worked for my lifestyle, so I created them.
What’s the best thing about having RAEF The Label?
Watching women build confidence through something I created. Knowing RAEF The Label is part of someone’s everyday life is incredibly rewarding.
What’s the most challenging thing about having RAEF The Label?
Carrying the weight of every decision.
When you’re the founder, the wins and the pressure sit with you equally — there’s nowhere to hide.
Has the vision for the brand changed since you started?
Yes — it’s become clearer and more refined. RAEF The Label has grown from a label into a uniform: fewer pieces, better quality, and more intention behind every decision.
Can you share anything about what’s next for RAEF The Label?
RAEF The Label is entering a new chapter focused on elevated essentials, refined fits, and a stronger founder-led direction. Everything moving forward is more considered, more intentional, and built for longevity.
What is the biggest pinch-me moment you’ve had since starting this journey?
Seeing women choose RAEF The Label repeatedly — not just once, but as part of their everyday wardrobe. That loyalty is something I’ll never take for granted.
What would your advice be for anyone wanting to start a brand or business?
Start simple, stay focused, and be prepared to evolve.
You don’t need to have everything figured out, but you do need resilience.
